Marketing
If the heart of every business is the numbers, then the life sustaining blood is marketing. Marketing is what provides the necessary “nutrients” to the business and allows it to not only survive, but thrive. Without an adequate amount of appropriate marketing efforts, the business will die!
The problem is many business people think marketing is merely advertising. Marketing is much more. The lack of understanding of what marketing is, and its importance, causes a large number of businesses to fail. Even for those who survive, many never reach their full potential due to this lack of understanding.
To help clients understand the full spectrum of marketing considerations and their implications, we provide guidance on the ten elements of marketing which are the Four Ps of Marketing: Price, Product, Promotion and Place and, the remaining 6 sub-elements: Distribution Channels, Selling, Purchasing, Financing, Marketing Information Management and Risk Management.
We have 20+ years of practical, hands on marketing and marketing research experience. In addition to being practitioners, we have been teaching Marketing and Marketing Research at the College or University level for a number of years and, as a consequence, stay up-to-date with all the latest developments in the field. This will ensure you will have access to the most current trends in the marketplace.
We have helped hundreds of clients increase their revenues by millions of dollars by looking at every facet of their business and market. We can research and identify the best markets for your products and/or services and tailor your marketing plan to make sure you have the best opportunity for reaching the right clients with the right message using the right media. We can provide guidance on how to align all your marketing efforts to strengthen your brand and make sure the company is projecting the image it desires. This is critical to the positioning of the company’s products and/or services.
